The Old Man of Storr (Scotland, 2016)


I am very proud to announce that, starting from August 2016, I have been appointed Formatt-Hitech Ambassador!

As you may know, I have been using Formatt-Hitech Firecrest filters exclusively for quite a while now, loving their extreme neutrality and high transparency. In July 2016, I did a compared filter review (click on BEST FILTERS FOR LANDSCAPE PHOTOGRAPHY REVIEW), and Formatt-Hitech Firecrest filters emerged as the most neutral of a bunch including Lee, Singh-Ray, Formatt-Hitech resin and Formatt-Hitech Firecrest filters.

The Dolomites Photography Workshop

Following to that, we got in touch with Formatt-Hitech and talks went underway: I am very proud to say that, after seeing my work and reading my articles, Formatt-Hitech proposed me to join their Formatt-Hitech Ambassador Programme, a proposal I accepted with great pleasure.

It is an honour for me to cooperate with a brand developing such good products, products that enable us landscape and architectural photographers to shoot much better images in a much easier way.

Last, but certainly not least, as a Formatt-Hitech Ambassador I am very happy to offer you a fantastic discount on what I believe to be the best filters on the market!

If you haven’t got your filters yet, get your kit on FORMATT-HITECH or FORMATT-HITECH USA at a 10% discount using code


at checkout. Disclaimer: I am a Formatt-Hitech Signature Artist and Brand Ambassador.

Enjoy a selection of photographs created with Formatt-Hitech Firecrest filters (click on the images to enlarge):

All photographs in this post have been shot with the following Formatt-Hitech Firecrest filters: Grad ND (0.9 and 1.2), 6 & 10 stops ND and Circular Polariser. All photographs have been developed and finished in Adobe Photoshop CC.

Cinque Terre & Tuscany Photography Workshop

Thanks for reading this post, I hope you enjoyed it! Why don’t you share it with your friends, or drop me a comment to let me know how you feel about this?

Have a great day, and don’t forget to SUBSCRIBE TO MY NEWSLETTER!


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