Vieri Bottazzini & Medium Format Magazine announce their cooperation!


We live in the age of internet and social media, where content is created, consumed, digested and forgot really fast. This is true not only for images, which have an extremely short lifespan and have to fight with billions of other, but for written words as well.

Nowadays, an image’s life is pretty tough: no matter how great it is, it’ll just disappear quickly, drowning in a sea of visual crowdedness the likes of which mankind has never seen before. What is worst, too, is that often an image is judged by the number of “Like” it gets rather than on its actual aesthetic and photographic value. In turn, the number of likes often depends on things that are completely unrelated to the image’s value.

The Faroe Islands Photography Workshop

First, an image profits from the poster’s ability to make himself liked, rather than on the value of the image itself. Second, an image’s popularity often thrives on some over-the-top “wow” post-processing effects that not only have nothing to do with artistic value but are frequently instrumental in hiding the image’s compositional and aesthetic shortcomings, often gross ones at that. Last, what is amusing and sad at the same time is to see how many “online photographers” really believe that their images are good only because of those likes, and it’s even more depressing to see how they believe to be good photographers just based on the number of likes their images get.

The lack of curation in social media, and in most image sharing websites as well, is causing a fast degrading of the quality of the photographs posted. These photographs in turn are taken as examples by viewers that don’t know better, thus contributing to further lowering their standard and expectations. This is extremely sad.

The Dolomites Photography Workshop

The life of written words today is also pretty tough: blog articles are written, shared, maybe quickly read, and forgotten even more quickly. Unfortunately, good online content is drowning in, and plagued by, the abundance of fake news, superficial articles, technically rootless so-called “technical” pieces, biased reviews, ads camouflaged as reviews, reviews written by people who hasn’t even seen the objects of their reviews, and so on.

Most online content is not written to contribute something to the collective knowledge. It’s written in search of traffic, clicks and internet fame. Such fame, in turn, allows low-quality content and bad information to go around more than other, potentially better, content, thus perpetuating the cycle.

Not all is lost in this seemingly grim and depressing scenario, though. In this fast-growing sea of mediocrity, there are still islands of good imagery and oasis of good writing left. Looking around carefully and double-checking what you see and read, you’ll find that the internet is still an invaluable source of great information and great visual content.

One of the good sides of the internet, in fact, is that it allows people with great ideas the possibility to realise them, giving them an unprecedented reach for their content to shine. Luckily, this is true for online magazines too. Of course, out of those magazines some are very good, some are just ok and some, sadly, definitely not so good.

Thanks to the internet, there are more photography-related magazines than there have ever been. Some of them are really great, and one of the best I have ever seen is Medium Format Magazine.

Medium Format Magazine is curated and edited, something pretty unique in today’s online world. Despite being clearly addressed towards the Medium Format crowd, thanks to articles ranging from the aesthetics to the technical aspects of photography (medium format or otherwise), to its beautifully selected imagery and to its clean graphics and impeccable production, the magazine is definitely appealing to all photography lovers no matter the equipment they use.

Also notably, in today’s online world, all articles published on Medium Format Magazine are exclusive: you won’t be able to read them anywhere else. The roster of writers is pretty impressive, with names such as Ming Thein, Patrick La Roque, Lloyd Chambers, Jonas Rask and more having their columns there, plus featuring various articles from acclaimed photographers each month. See MEDIUM FORMAT MAGAZINE for more information.

So, imagine my surprise when Olaf Sztaba, Medium Format Magazine’s Founder and Editor-in-Chief, contacted me to offer me a cooperation with Medium Format magazine, inviting me to have my own column no less! I was thrilled to be part of such a project and extremely honored to be in the company of such colleagues, and of course I immediately accepted.

My first article for Medium Format Magazine, and the first of my “Vieri’s Landscape Musings” column, is called “Shades of Blue” and will be printed in the magazine’s August issue.

If you are as curious to read it as I am to see it in print, I am happy to announce that code VIERI20 will get you a 20% discount on a yearly subscription to Medium Format Magazine! Disclaimer: I get no payback from your use of the code. I am just happy to offer you the opportunity to enjoy Medium Format Magazine at a discount!

As mentioned above, all articles I’ll write for Medium Format Magazine are exclusive to the magazine, and you won’t see them on my blog.  Of course, I’ll keep writing and publishing on the blog as well: stay tuned for my upcoming A FIRST IMPRESSION HASSELBLAD X1D II REVIEW, as well as for the next in my series of HASSELBLAD XCD LENS REVIEWS!

Cinque Terre & Tuscany Photography Workshop

Please follow the link to MEDIUM FORMAT MAGAZINE for more information and to subscribe using your VIERI20 discount code. Enjoy the discount and see you on Medium Format Magazine’s pages!

Iceland Photography Workshop

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